EARS is a Radio Sales Representation founded in 2019 in Uganda. It was initiated by Uganda Radio Network (URN), Media in Cooperation and Transition (MiCT); Germany’s largest media NGO and Florian Ruckert the former CEO of RMS, Europe’s largest Radio Sales Representation. URN has served the radio industry in Uganda for 17 years whereas MiCT has been supporting radio in Africa, Middle East and Asia since 2006.

The initiative was funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) to strengthen independent radios in East Africa

EARS is a radio aggregator that supports organisations to run bold, clear and impactful campaigns at national, regional and sub-region level. We use data driven and automated processes to offer end-to-end solutions for radio campaigns. In return, this offers brands and causes reach, service and impact.

Our affordable packages are designed with the highest reach at both national and sub-regional levels, ensuring inclusiveness and diversity at the best available CPM (cost per thousand listeners). We compliment your campaign with our services which include content development and translation, audio-production, distribution, monitoring and ensuring compliance as well single-radio-station add-ons.