German Ministry of Development / Hirondelle Foundation
Client: German Ministry of Development / Hirondelle Foundation

Campaign: Campaign: The Pearl | Radio serial drama on FM radio, telephone and online to curb the spread of mis- and disinformation about COVID-19 under the CORA Uganda project.

Duration: 28 September 2020 - 31 January 2021

The radio drama sereies provides vital information about the COVID-19 pandemic, helping people, particularly rural communities, in Uganda to cope with the crisis.

Eighteen radio dramas, produced in 15 languages and broadcast on 21 radio stations across the country, communicate ideas and guidance on COVID-19, allowing listeners to take proactive measures to fight the pandemic. The EARS network of radio stations in Uganda already reaches more than 80 percent of the Ugandan population.

Besides the radio broadcasts, every weekly episode of the radio drama series named ‘The Pearl’ is also available on Viamo’s 1-6-1 Service in Uganda, providing on-demand access to the episodes in six languages from a simple phone. Additionally, people with internet access can listen to the episodes on The Pearl SoundCloud channel.

A WhatsApp quiz complements each of the 18 episodes. Once a listener sends a message to opt-in, The Pearl chatbot replies with a set of multiple-choice questions and answers to further support retention of the validated messaging of the respective episode in plain and accessible language. The bot also allows users to download to the radio dramas to their mobile device.

Providing high-quality, reliable, accurate and useful information, and engaging with listeners across multiple communication channels helps to counter dangerous mis- and disinformation about the COVID-19 pandemic.

The project is implemented by EARS - East Africa Radio Service and Media in Cooperation and Transition (MiCT) and funded by the German Ministry for Economic Cooperation and Development (BMZ) and Fondation Hirondelle, via the H2H Network’s H2H Fund, which is supported by UK aid from the UK government.

EARS´ Corona project in the press:

  1. Vanguard News | October 14, 2020
    New startup debunks coronavirus fake news with ‘corona radio opera soaps’
  2. PML Daily | October 14, 2020
    New start-up EARS fights coronavirus fake news using radio soap operas in rural Uganda
  3. Nile Post | October 13, 2020
    EARS helps fight fake news on Covid using radio soap operas
Uganda Network on Law, Ethics & HIV/AIDS (UGANET)
Client: Uganda Network on Law, Ethics & HIV/AIDS (UGANET)

Campaign: Gender effects during the COVID-19 pandemic | An awareness campaign about the increase of cases of violence against women and girls in Uganda.

Date: 09 November 2020

Community for Development Foundation Uganda (CDFU) (3rd Contract)
Client: Community for Development Foundation Uganda (CDFU)

Campaign: Rock Point 256 | Radio serial drama & CDFU COVID-19 campaign.

Duration: 01 June 2020 - 30 December 2020

Marie Stopes Uganda
Client: Marie Stopes Uganda

Campaign: World Vasectomy Day | A campaign promoting World Vasectomy Day activities in Uganda.

Date: 28 August 2020

African Wildlife Foundation (AWF)
Client: African Wildlife Foundation (AWF)

Campaign: Poaching & Conservation | Awareness on the dangers of poaching and promoting wildlife conservation.

Duration: 13 August 2020 - 09 September 2020

Ampersand Holdings Limited
Client: Ampersand Holdings Limited

Campaign: Samsonite | Promoting the Samsonite brand and products.

Duration: 21 July 2020 - 31 July 2020

Uganda Micro Finance Regulatory Authority (UMRA)
Client: Uganda Micro Finance Regulatory Authority (UMRA)

Campaign: UMRA Awareness | A campaign urging money lenders to acquire registration so that they can operate in Uganda.

Duration: 06 July 2020 - 05 August 2020

Reproductive Health Uganda
Client: Reproductive Health Uganda

Campaign: Reproductive Health Uganda Radio Awareness | A campaign promoting family planning methods during the COVID-19 pandemic.

Duration: 25 May 2020 - 19 June 2020

Rotary Malaria Partners Uganda (RMPU)
Client: Rotary Malaria Partners Uganda (RMPU)

Campaign: Mosquitoes are not in quarantine | A campaign to remind the public that while under COVID-19 lockdown, the threat of contracting malaria at home remains.

Duration: 18 May 2020 - 22 May 2020

ABT Associates
Client: ABT Associates

Campaign: USAID Voucher Plus Activity | A campaign to expand access to quality obstetric, newborn and postpartum family planning services for poor women through the voucher plus activity.

Duration: 07 May 2020 - 06 June 2020

Soroti Fruits Limited (SFL) (1st Contract)
Client: Soroti Fruits Limited (SFL)

Campaign: Teju Juice | A campaign promoting Ugandan natural fresh juice beverages and concentrates produced using locally grown fruits.

Duration: 19 March 2020 - 10 June 2020

Community for Development Foundation Uganda (CDFU) (2nd Contract)
Client: Community for Development Foundation Uganda (CDFU)

Campaign: RHITES-E Talkshows | Talkshows funded by USAID aimed at increasing utilisation of health services under the Regional Health Integration to Enhance Services in Eastern Uganda (RHITES-E) project.

Duration: 01 June 2020 - 31 August 2020

Community for Development Foundation Uganda (CDFU) (1st Contract)
Client: Community for Development Foundation Uganda (CDFU)

Campaign: CDFU Talkshows | Talkshows funded by USAID focusing on integrated health systems to increase primary health care services.

Duration: 20 February 2020 - 31 May 2020

Jubilee Insurance Company of Uganda
Client: Jubilee Insurance Company of Uganda

Campaign: Kwanjula and Education plan | Jubilee insurance advertising the “Career Life Plan”, a product targeting rural communities in northern Uganda.

Duration: 19 February 2020 - 12 April 2020

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Campaign: National Union of Women with Disabilities in Uganda (NUWODU) radio test campaign | National Union of Women With Disabilities of Uganda campaign aimed at promoting the rights of women and girls with disabilities.

Duration: 17 February 2020 to 01 March 2020

Tanzania Port Authority (TPA)
Client: Tanzania Port Authority (TPA)

Campaign: Dar-Es-Salaam Port | A campaign explaining the various services offered by the Dar-Es-Salaam Port to Tanzania’s neighbouring landlocked countries.

Duration: 20 December 2019 - 24 June 2020

Uganda Insurers Association (UIA)
Client: Uganda Insurers Association (UIA)

Campaign: Road Safety | A campaign aimed at promoting road safety especially during the festive season while reminding road users to insure their cars.

Duration: 23 December 2019 - 03 January 2020