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From FM to Streaming: How Radio in Uganda Is Expanding
Radio has long been the heart of mass media in Uganda. For generations, it was ...
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The Real Morning Rush: Why Prime Time in Uganda Still Belongs to Radio
In Uganda, the most important media moment of the day happens before most digital platforms ...
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How Brands Can Leverage Uganda’s Aggregated Audiences
In an era where screens and social platforms get much of the attention, the everyday ...
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Radio & the Youth Audience in Uganda: Adapting for the Digital Generation
They say the future belongs to the youth, and in Uganda, they make up about ...
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NAMS SERIES Part 1: Lessons from Across Borders
In today’s world of media and advertising, knowing exactly who is watching or listening to ...
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Why Audience Data Empowers Smart Radio Advertising.
What is Audience Data? Data is information, like numbers and trends that tells us who ...
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Optimizing Radio Advertising for Eid and Easter: A Strategic Approach to Boosting Sales
This year offers a unique situation where both Christians and Muslims have lent and fast ...
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Creativity: The Key to Effective Advertising in 2025
In 2025, creativity and high-quality production are more crucial than ever for advertisers looking to ...
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World Radio Day: Radio and Climate Change
Radio continues to be a powerful tool of communication in Uganda, reaching the remotest areas ...
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2025: The Year of Opportunities for Radio In Uganda
Happy New Year! I hope 2025 has begun with great momentum for you and your ...
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Greetings from Our Managing Director
Dear Esteemed Partner, On behalf of all of us at EARS, I would like to ...
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5 Tips for Great Sales This Holiday Season
The festive season in Uganda is a time of joy, togetherness, and celebration. Families travel ...
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EARS Marks 5 years
We are excited to announce a significant milestone for EARS Uganda – our 5-year anniversary.
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