The Power of Radio
Radio continues to be a powerful tool of communication in Uganda, reaching the remotest areas and playing a vital role in raising awareness about climate change. The latest National Audience Measurement Survey indicates that radio commands a 70% listenership in Uganda, making it the most consumed medium compared to others. As the world marks World Radio Day, this year’s theme, ‘Radio and Climate Change,’ highlights how radio stations are responding to environmental challenges while maintaining their crucial role in information dissemination.
Radio stations across Uganda have been proactive in addressing climate change. Stations like Radio Pacis have invested in renewable energy, operating almost entirely off-grid with half an acre of solar panels. Similarly, Voice of Karamoja in Kotido relies on solar energy to power its broadcasts. These initiatives demonstrate how the radio industry is adapting to climate realities by reducing carbon footprints and promoting sustainability.
Beyond infrastructure, radio remains an essential platform for educating communities on climate-smart agricultural practices, afforestation, and disaster preparedness. Stations based in remote regions ensure that even the most underserved populations receive timely and practical climate-related information.
EARS has been at the forefront of climate change communication by supporting radio stations in broadcasting programs that educate listeners on climate resilience, conservation efforts, and sustainable agricultural practices.
Through projects such as Climate Reporting for East African Media (CREAM), In Collaboration with Media In Cooperation and Transition (MiCT), EARS has facilitated content that not only informs but also empowers communities to take action against climate change. Additionally, EARS has engaged in initiatives that train journalists to effectively cover climate stories, ensuring that accurate and impactful information reaches the masses.
Radio remains the most powerful medium for reaching communities across Uganda. Through EARS’ extensive network of all radio stations nationwide, we provide unmatched reach—making us a crucial platform to support your national campaigns whether it’s climate change awareness or any other messaging for your brand. Want to align your brand with impactful messaging on climate and or other key issues? To learn more, contact us today!
