This year offers a unique situation where both Christians and Muslims have lent and fast in the same period.  As Ramadan and Lent come to an end, the joyous celebrations of Eid and Easter approach. With consumer spending surging during these holidays, businesses in Uganda have an opportunity to promote their products and boost sales. Here’s how radio, the most preferred medium can support you increase your reach during this season.

1.Last-Minute Sales Promotions

Businesses can run short, catchy radio ads with optimum frequency to promote special offers on their products. For example, Supermarkets, clothing stores, electronics and gadget retailers can emphasize discounts and limited-time deals to create urgency.

2. Sponsor Programs and Segments

Brands can increase visibility by sponsoring Eid and Easter segments on radio stations. A restaurant can sponsor a segment on Eid meal preparations, while a financial institution can highlight mobile banking services for holiday spending.

Best time slots:

• Pre-dawn (Suhoor) & evening (Iftar) for Ramadhan promotions.
• Morning (5 AM – 9 AM) & drive-time (4 PM – 7 PM) for general consumer reach.
• Sundays for audiences in Lent.

3. Engage Listeners with Giveaways

Running call-in competitions and social media-linked promotions can encourage audience participation. Offers like shopping vouchers, Easter brunch giveaways, or free data bundles could keep your brand top of mind and drive engagement.

4. Use Trusted Voices for Endorsements

Leveraging the influence of popular personalities and respected religious leaders, product mentions can be seamlessly integrated into audience engagements, thereby creating brand affinity.

So, Eid and Easter celebrations here!  Businesses must act fast to capture consumer spending and also to stay top of mind post-season.

Partner with EARS today and harness the power of data-driven audio advertising to connect with the right audience, boost engagement, increase reach and drive sales this season.

Get in touch today