At our 7th Anniversary event, IPSOS presented an exclusive preview of the latest NAMS Wave 3 audience research, the most current picture of how Ugandans engage with radio, television, print, and digital media.

The presentation explores the state of radio in Uganda through the lens of reach, competition, and reinvention, and offers a data-led view of where the industry stands today and where it’s headed. We’re pleased to share it publicly for broadcasters, advertisers, and industry stakeholders who want to ground their media decisions in the numbers.

[View or download the full IPSOS presentation]